Stonepower brand


The rock drill brand Stonepower, which has been on the market since 2007, is now experiencing a significant reform. The brand’s visuals are renewed. From this spring, the renewed look will be gradually visible both in the marketing of the brand and in the machines.

‘The new look has something old and something new’, tells CEO Mikko Mäkimattila when describing the renewed visuality. The power and energy conveyed by the old look is familiar. Correspondingly, with the new look, clarity and modern touch have been added. One of our key investment areas in the future is increasing awareness of the Stonepower brand internationally. Our sales area is gradually expanding to new countries, and a brand that stands out from competitors supports market access.

In accordance with its new strategy, Stonepower wants to focus on surface drilling and the product development and manufacturing of specialized drilling rigs. ‘Our sales have grown steadily in recent years and the goals for the near future have been set high,’ says Petri Lehtinen, who is responsible for product development. To support the growth goal, we are building a differentiated brand image that reflects our strengths. Stonepower drilling rigs have been developed listening to customers. Stonepower machines are efficient, versatile, durable and easy to use and maintain. We are always one step ahead!


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